The Story behind Be Almaí

I wanted to create a luxury but affordable hair styling range, a tool that would allow you to create your own salon style waves at home… I focused on quality but my main aim was also to ensure versatility – bringing out a range that would be suitable for all hair types..

It’s why I introduce to you my very own interchangeable styling wand, one product that can create a number of looks… From Undone Texturised waves to your full on Glamour waves.. The volume look that you have always wanted to be able to achieve….

Followed by my wave styling comb and boar brush, both products suitable for wet and dry hair… Your must have perfecting tools for polishing of those waves…

Be Almaí certainly comes from the heart, with its name being created from a combination of my Daughter Alara Maí and my husband Alex.. A little mixture of my biggest supporter and my greatest achievement…

I have 100% put my heart and my soul into this brand, I’ve took the ups and the downs along the way but I can genuinely say how happy I am to be at this final stage, looking at my completed range and feeling nothing but proud with how far it has come…

I just know you all will love it just as much as me…

Thank you for your continued support…

Caroline @hiddenhair xx